There have been allsorts of bizzare and hidden_messages throughout history.
https://thoughtcatalog.com/kate-bailey/2013/10/19-cryptic-text-messages-and-what-they-actually-mean/
https://en.wikipedia.org/wiki/Cicada_3301
https://www.fastcompany.com/3025785/meet-the-man-who-solved-the-mysterious-cicada-3301-puzzle